Digital Marketing Specialist / Sr. Digital Marketing Specialist

Founded in 2012, Obilet.com is a comprehensive travel and tourism platform offering bus, flight, and ferry ticketing, along with hotel bookings and car rentals.

With its advanced SaaS Inventory Management System (IMS) supporting bus carriers, over 25 million monthly visitors, and more than 15 million app downloads, Obilet is the leading player in both B2B and B2C markets in Türkiye and the Eastern European region.

Obilet has reached an agreement with BlaBlaCar for a strategic investment in exchange for a majority share in 2024. With more than 50 million transactions projected for 2026, Obilet continues its international expansion with the ambition of becoming one of the world's leading travel tech companies.

Main responsibilities will include:

• Manage daily account management across Google Ads, Meta Business Manager, TikTok Ads, and other advertising platforms

• Plan, structure, and optimize performance marketing campaigns to maximize efficiency and ROI

• Conduct keyword, audience, bidding, and creative optimizations across multiple ad networks

• Monitor and analyze campaign performance on a daily, weekly, and monthly basis

• Design and execute A/B tests to improve campaign performance and user acquisition results

• Perform competitor research, market analysis, and follow industry trends closely

• Generate regular reports and extract actionable insights from campaign data

• Collaborate with internal teams to improve campaign strategy and performance outcomes

• Support the Product team with data-driven analyses that contribute to product development and hotel inventory growth

• Analyze hotel inventory performance and provide actionable insights to support performance marketing campaigns

• Allocate marketing campaign budgets based on performance, efficiency, and ROI metrics

To be successful in this role, you need to have:

• Bachelor’s degree in Engineering, Statistics, Business, or related fields

• 2–5 years of experience in performance marketing channels such as Google Ads, Meta Ads, and TikTok Ads, etc

• .Experience with GA4 and app marketing tools, Power BI knowledge is a plus

• Strong analytical, reporting, and A/B testing skills

• Proficiency in MS Office and Google Drive knowledge is a plus

• Fluency in English, both written and spoken

• Strong communication, negotiation, and persuasion skills

• Proactive, solution-oriented, and self-driven mindset

What we offer:

🏠 Hybrid Working: We work hybrid, but our offices are always open for us

🎂 Birthday Leave: In the month of our birthday, we can take a day off on any day we choose

✨ Health Insurance: We are by your side with our health insurance whenever you need it.

📅 Flexible Working Hours: On the days we come to the office, we set our own start time with our flexible working model

🎉 Happy Hours & Company Events: With our New Year’s Event, #obiletfest and Happy Hours, we not only strive for success but also have a lot of fun along the way

📚 Self-Development: Your growth is our focus, with access to online learning platforms like Udemy and various training programs designed to support your professional development

🌟 Best-in-class Teammates: We are all the best in our fields and we are confident about it

🤠 No Dress Code: We have no dress code. We can set the trend in our office with our style

☕ Free Snacks & Drinks: Surprise breakfasts, desserts and fruits might be waiting for us in our office